Creative Design
+ Digital Marketing

Community Building + Storytelling = Digital Marketing

Building an audience for your company requires creativity, passion, and teamwork. When we start to think about how to build a following, we are generally quick to start with “what” — what is it we’re trying to sell, what is it we’re trying to get people to believe. But we really should be starting with “why”. Why does your company exist? Why are you important and/or significant in this world? Understanding what value you bring to the table will help not only bring your story to life, but shine a bright light on it as well.

In 2010, Simon Sinek gave a Ted Talk on How Great Leaders Inspire Action highlighting his theory of the Golden Circle and claimed, “People don’t buy what you do, they buy why you do it.” In just over 17 minutes, Sinek convinces us that, “the goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

As a consumer, I generally buy goods and services from companies with strong social missions and, preferably, one that exists in my town (for example, Skirack, Inc.). That is my consumer preference. Knowing and understanding consumer preference is vital for marketing success and a key part of your digital marketing strategy.

Equally as vital are your core values and mission statement, which work together to build a story. With my experience in graphic design, and knowledge in digital marketing, my goal is to work closely with you to ensure your storytelling creates raving fans.

Web + Graphic Design

In need of a brand refresh or building something new? I can help you create a logo, website, advertisements, presentation templates, brand guidelines, and so much more.

EXAMPLES: I worked alongside Ginger Mermaid Goddess owner Kelly Skinner to create a brand that she has envisioned for years. I completely re-designed her entire website to be better organized, more minimalist, and more user friendly across devices. I also designed her logo and all of her program guides.

I recently completely redesigned Meadow Loom Rugs e-commerce website to be more efficient and user-friendly, as well as have developed her email marketing tools.

Click the images below to view the corresponding website.

Digital Marketing

Keeping up with our ever-growing and evolving digital world requires constant attention and fostering. Prior to COVID-19, the world was headed toward a more digitally inclined environment, but that process was rapidly accelerated in response to the pandemic. Staying relevant and engaging is a full-time job (or should be) as the world relies more and more on the power of the web.

I can help you develop a digital marketing strategy to help you grow on social media following, enhance your email marketing, and increase your presence on search engines.

Gain the tools you need to propel your business forward:

• Social Media Marketing

• Email Marketing

• Advertisements

• Search Engine Optimization

• Analytics